{"id":554,"date":"2021-03-01T16:53:27","date_gmt":"2021-03-01T22:53:27","guid":{"rendered":"https:\/\/cahabadigital.com\/?p=554"},"modified":"2022-09-12T20:36:39","modified_gmt":"2022-09-13T01:36:39","slug":"do-i-need-a-website-for-my-business","status":"publish","type":"post","link":"https:\/\/cahabadigital.com\/do-i-need-a-website-for-my-business\/","title":{"rendered":"Do I Need a Website for My Business? Yes &#8211; Here&#8217;s Why"},"content":{"rendered":"<style>#kt-layout-id_9ce563-f1 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_9ce563-f1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_9ce563-f1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:850px;margin-left:auto;margin-right:auto;padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:110px;padding-bottom:110px;padding-left:25px;padding-right:25px;min-height:450px;grid-template-columns:minmax(0, 1fr);}#kt-layout-id_9ce563-f1{background-image:url('https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Website-Design-Birmingham-AL-Do-I-Need-a-Website-for-My-Business.jpg');background-size:cover;background-position:50% 50%;background-attachment:scroll;background-repeat:no-repeat;}#kt-layout-id_9ce563-f1 > .kt-row-layout-overlay{opacity:0.20;background-image:linear-gradient(180deg, #719ecb 12%, #2b6cb0 100%);}#kt-layout-id_9ce563-f1 .kt-row-layout-bottom-sep{height:100px;}#kt-layout-id_9ce563-f1 .kt-row-layout-bottom-sep svg{width:100%;}#kt-layout-id_9ce563-f1 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){#kt-layout-id_9ce563-f1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_9ce563-f1 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){#kt-layout-id_9ce563-f1 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){#kt-layout-id_9ce563-f1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}#kt-layout-id_9ce563-f1 .kt-row-layout-bottom-sep{height:px;}#kt-layout-id_9ce563-f1 .kt-row-layout-bottom-sep svg{width:%;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignfull\"><div id=\"kt-layout-id_9ce563-f1\" class=\"kt-row-layout-inner kt-row-has-bg kt-layout-id_9ce563-f1\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row\"><style>.kadence-column_5a5c37-88 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_5a5c37-88 > .kt-inside-inner-col,.kadence-column_5a5c37-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_5a5c37-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_5a5c37-88 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_5a5c37-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_5a5c37-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_5a5c37-88{position:relative;}@media all and (max-width: 1024px){.kadence-column_5a5c37-88 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_5a5c37-88 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_5a5c37-88\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_89c355-ad, .wp-block-kadence-advancedheading.kt-adv-heading_89c355-ad[data-kb-block=\"kb-adv-heading_89c355-ad\"]{text-align:center;font-size:40px;font-weight:700;font-style:normal;font-family:Montserrat;text-shadow:4px 4px 4px rgba(0, 0, 0, 0.2);}.wp-block-kadence-advancedheading.kt-adv-heading_89c355-ad mark, .wp-block-kadence-advancedheading.kt-adv-heading_89c355-ad[data-kb-block=\"kb-adv-heading_89c355-ad\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h1 class=\"kt-adv-heading_89c355-ad wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading_89c355-ad\">Do I Need a Website for My Business? <br>Yes &#8211; Here&#8217;s Why<\/h1>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Over the past decade, the Internet has become one of the most useful tools that entrepreneurs can take advantage of. In fact, having a&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/johnrampton\/2016\/02\/04\/4-ways-to-grow-your-online-presence-and-find-more-customers\/#3aa4dc293a92\" target=\"_blank\" rel=\"noreferrer noopener\">strong online presence<\/a>&nbsp;for your brand has been proven to exponentially increase your sales and conversions.<\/p>\n\n\n\n<p>But, many business owners are on the fence when it comes to the answer of &#8216;do I need a website for my company?&#8217; This is especially true if they&#8217;re already performing well in their local market.<\/p>\n\n\n\n<p>The answer&nbsp;is a resounding&nbsp;<strong>yes<\/strong>, and it&#8217;s important to understand why. Not sure where to start? Don&#8217;t worry, we\u2019ve got you covered.<\/p>\n\n\n\n<p>Let&#8217;s take a look at everything you need to know.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You&#8217;ll Answer Basic Questions<\/h2>\n\n\n\n<p>The Internet is one of the greatest research tools in all of history, and its utility has caused researchers to define the era we live in as the &#8216;Information Age.&#8217; So, people who discover your company will likely turn to Google to see what you have to offer, any problem areas that may be present, etc.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Web-Design-Birmingham-AL-Do-I-Need-a-Website-for-My-Business.jpg\" alt=\"Web Design Birmingham AL | Web Design Vestavia AL | Web Design Cahaba Heights | Do I Need a Website for My Business?\" class=\"wp-image-1107\" width=\"895\" height=\"540\" srcset=\"https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Web-Design-Birmingham-AL-Do-I-Need-a-Website-for-My-Business.jpg 1789w, https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Web-Design-Birmingham-AL-Do-I-Need-a-Website-for-My-Business-300x181.jpg 300w, https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Web-Design-Birmingham-AL-Do-I-Need-a-Website-for-My-Business-1024x618.jpg 1024w, https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Web-Design-Birmingham-AL-Do-I-Need-a-Website-for-My-Business-768x464.jpg 768w, https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Web-Design-Birmingham-AL-Do-I-Need-a-Website-for-My-Business-1536x927.jpg 1536w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure><\/div>\n\n\n\n<p>They&#8217;ll also want to learn more about your company as a whole, which is information most easily gained from your company website. Things like a list of your products and services, your company background and story, and how someone can contact you are&nbsp;often essential for people to have access to before they make the decision to get in touch with you about doing business.<\/p>\n\n\n\n<p>If this information isn&#8217;t readily available, it&#8217;s highly probable that they&#8217;ll move on to a competitor who has more of an online presence (even if their service isn&#8217;t on par with yours).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online Reputation Matters<\/h2>\n\n\n\n<p>When people&nbsp;are looking for a business for a product or service, one of the most important attributes they keep an eye out for is how reputable the company is. If you&#8217;re not using the Internet, you&#8217;re likely going only by word-of-mouth. For example, if your home&#8217;s roof was damaged during a storm and you need to find a reputable contractor, you&#8217;ll likely ask your friends or family if they&#8217;ve worked with anyone in the past who they can trust.<\/p>\n\n\n\n<p>The issue here, though, is that just because your business may be reputable offline doesn&#8217;t mean that everyone who&#8217;s looking for your services will be aware of it. Unless they&#8217;ve heard about you from another person firsthand, they likely have no idea or whether or not you can meet the standards they have.<\/p>\n\n\n\n<p>Fortunately, there&#8217;s a handful of online platforms that people use to rate their experience with companies (Yelp, Google Business, Facebook, etc.) that entrepreneurs can use to their advantage. But, in a society that&#8217;s so &#8216;plugged in&#8217; when it comes to Internet usage, having zero online reputation is often the equivalent of having a poor one.<\/p>\n\n\n\n<p>But, having online ratings won&#8217;t mean much if you don&#8217;t have a website that people can explore. Examples of your work, client testimonials, etc. are likely enough to help someone make the decision to contact you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It Establishes You as an Industry Authority<\/h2>\n\n\n\n<p>After enough time has passed and you&#8217;ve built enough of a portfolio and reputation, your website will serve to establish you as an authority in your industry. This is especially true when you begin to rank higher on Google&#8217;s search results.<\/p>\n\n\n\n<p>But, you&#8217;ll also have the opportunity to establish yourself in this way through the content on your website. High-quality blog posts, case studies, reviews, etc. are great ways to show your audience that you&#8217;re both knowledgeable and trustworthy as a business.<\/p>\n\n\n\n<p>Once this trust has been built, you&#8217;ll find that people will have a tendency to gravitate toward you instead of your competitors due to the level of reliability that you convey. As previously mentioned, having no online reputation or website can actually&nbsp;<strong>hurt your business<\/strong>, which will likely prevent your audience from perceiving you as someone they can trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You Can Collect Customer Data<\/h2>\n\n\n\n<p>One of the most important aspects of having a company website is that you&#8217;ll be able to gather information about your audience. This includes things like:<\/p>\n\n\n\n<ul id=\"block-0fb420d0-044b-45d4-8254-599af1430a77\"><li>How long they spend on your site<\/li><li>What pages they spend the most time on<\/li><li>What they search in order to find your site<\/li><li>The total amount of traffic within a given time period<\/li><\/ul>\n\n\n<style>#kt-layout-id_318873-38 > .kt-row-column-wrap{align-content:center;}:where(#kt-layout-id_318873-38 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}#kt-layout-id_318873-38 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}#kt-layout-id_318873-38 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_318873-38 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){#kt-layout-id_318873-38 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(1){order:2;}}@media all and (max-width: 1024px){#kt-layout-id_318873-38 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(2){order:1;}}@media all and (max-width: 1024px){#kt-layout-id_318873-38 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(3){order:12;}}@media all and (max-width: 1024px){#kt-layout-id_318873-38 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(4){order:11;}}@media all and (max-width: 1024px){#kt-layout-id_318873-38 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(5){order:22;}}@media all and (max-width: 1024px){#kt-layout-id_318873-38 > .kt-row-column-wrap > .wp-block-kadence-column:nth-child(6){order:21;}}@media all and (max-width: 1024px){#kt-layout-id_318873-38 > .kt-row-column-wrap > 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.kt-row-column-wrap > .wp-block-kadence-column:nth-child(8){order:31;}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_318873-38\" class=\"kt-row-layout-inner kt-layout-id_318873-38\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-middle kt-row-layout-left-golden kt-tab-layout-row kt-m-colapse-right-to-left kt-mobile-layout-row\"><style>.kadence-column_76f236-16 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_76f236-16 > .kt-inside-inner-col,.kadence-column_76f236-16 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_76f236-16 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_76f236-16 > .kt-inside-inner-col{flex-direction:column;}.kadence-column_76f236-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_76f236-16 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_76f236-16{position:relative;}@media all and (max-width: 1024px){.kadence-column_76f236-16 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_76f236-16 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_76f236-16\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Website-design-analytics.jpg\" alt=\"\" class=\"wp-image-1126\" width=\"810\" height=\"540\" srcset=\"https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Website-design-analytics.jpg 1620w, https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Website-design-analytics-300x200.jpg 300w, https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Website-design-analytics-1024x683.jpg 1024w, https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Website-design-analytics-768x512.jpg 768w, https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Website-design-analytics-1536x1024.jpg 1536w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column_933652-ad > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_933652-ad > .kt-inside-inner-col,.kadence-column_933652-ad > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_933652-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_933652-ad > .kt-inside-inner-col{flex-direction:column;}.kadence-column_933652-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_933652-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_933652-ad{position:relative;}@media all and (max-width: 1024px){.kadence-column_933652-ad > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column_933652-ad > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_933652-ad\"><div class=\"kt-inside-inner-col\">\n<p>With this data, you can make any necessary changes in the future in order to optimize the experience they have while they&#8217;re on your site. For example, you may find that your audience is highly likely to immediately back out of a certain page. Upon investigating further, you may discover that the media player on this page would crash and fail to load properly.<\/p>\n\n\n\n<p>Additionally, you&#8217;ll be able to look back over the last few months (or even years) and gain insight into your progress. If there&#8217;s an upward trend, you&#8217;ll know you&#8217;re on the right track.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>If things have been a bit rocky, you can dive deeper into your analytics and see what areas you need to focus on in order to&nbsp;reach the numbers you&#8217;re after.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Answering &#8216;Do I Need a Website&#8217; Can Seem Difficult<\/strong><\/h2>\n\n\n\n<p>But it doesn&#8217;t have to be.<\/p>\n\n\n\n<p>With the above information about the answer to &#8216;do I need a website for my company&#8217; in mind, you&#8217;ll be well on your way to building your online presence and hitting metrics like never before.<\/p>\n\n\n\n<p>Want to learn more about how we can help? Feel free to <a href=\"https:\/\/cahabadigital.com\/contact\/\" class=\"rank-math-link\">get in touch<\/a> with us today to see what we can do.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do I Need a Website for My Business? Yes &#8211; Here&#8217;s Why Over the past decade, the Internet has become one of the most useful tools that entrepreneurs can take advantage of. In fact, having a&nbsp;strong online presence&nbsp;for your brand has been proven to exponentially increase your sales and conversions. But, many business owners are&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"narrow","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"hide","_kad_post_feature":"default","_kad_post_feature_position":"default","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"taxonomy_info":{"category":[{"value":1,"label":"Blog"}]},"featured_image_src_large":["https:\/\/cahabadigital.com\/wp-content\/uploads\/2021\/03\/Website-Design-Birmingham-AL-Do-I-Need-a-Website-for-My-Business-1024x599.jpg",1024,599,true],"author_info":{"display_name":"Cahaba Digital","author_link":"https:\/\/cahabadigital.com\/author\/senjosea\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Blog","slug":"web-design-birmingham-blog","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":6,"filter":"raw","cat_ID":1,"category_count":6,"category_description":"","cat_name":"Blog","category_nicename":"web-design-birmingham-blog","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/cahabadigital.com\/wp-json\/wp\/v2\/posts\/554"}],"collection":[{"href":"https:\/\/cahabadigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cahabadigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cahabadigital.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cahabadigital.com\/wp-json\/wp\/v2\/comments?post=554"}],"version-history":[{"count":1,"href":"https:\/\/cahabadigital.com\/wp-json\/wp\/v2\/posts\/554\/revisions"}],"predecessor-version":[{"id":1329,"href":"https:\/\/cahabadigital.com\/wp-json\/wp\/v2\/posts\/554\/revisions\/1329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cahabadigital.com\/wp-json\/wp\/v2\/media\/1109"}],"wp:attachment":[{"href":"https:\/\/cahabadigital.com\/wp-json\/wp\/v2\/media?parent=554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cahabadigital.com\/wp-json\/wp\/v2\/categories?post=554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cahabadigital.com\/wp-json\/wp\/v2\/tags?post=554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}